Review structure to refine your message (ref Padraig Hyland)

Padraig Hyland is a master of engaging presentation, not slides but communicating a message. See Padraig's website for other related material (www.padraighyland.com)

Ask the following questions of your message...

1. What’s your Purpose? 
• What do you want to get out of the presentation personally and for your organisation 
• What would you like the audience to do, think or feel at the end of your speech 
2. Who’s your Audience? 
• What do they know and how do they feel about the subject. 
• Age and generational profile and their expectations for the presentation. 
• Define the ideal or typical audience member – gender, age, education, occupation, hobbies, interests…. 
3. Write your Core Message in less than 20 words 
• Distil the core message of your speech. What is the basic message you are getting across. 
4. Create an Attention-Grabbing Opening 
• Open with something that lets people know why they should listen to you. What’s in it for your audience. What value will they get? This needs to be succinct and exciting. 
5. Identify your Key Points 
• All these points should support your core message. If it does not it should not be in the speech. 
6. Anchor your Key Points 
• Create an anchor for each point you make. It can be an anecdote, acronym, activity, act out or analogy. 
7. Have a Powerful Call to Action 
• Always have a call to action based around what your objectives were.