"Social media transforms business! discuss"
The motion examines both the hype and the facts surrounding social media and Web 2.0 technology.
Goal
To assess the claim that firms employing so called 'Web 2.0 technology' have actually (or not) transformed consumer online behaviour.
Instructions
Two groups (red-against, blue-for) will present an analysis and then debate the merits of their different positions, involving the whole class in the closing stages.
The readings given for initial investigation are listed below. We strongly encourage the use of additional secondary sources and providing examples as evidence supporting arguments.
Readings
Dutta, S. "What’s Your Personal Social Media Strategy?," Harvard business review (88:11), November 2010 2010, pp 127-130.
Extras
- Taylor, C.P. "Eight Ways to Ruin Your Social-Media Strategy," 2009. (online at b.net)
- Kaplan, A.M., and Haenlein, M. "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons (53:1) 2010, pp 59-68.
- Benkler, Y., and Nissenbaum, H. "Commons-based Peer Production and Virtue," Journal of Political Philosophy (14:4) 2006, pp 394-419.
- The Forth Estate in a Digital Democracy (online video snippet, accessed March 2011)
- The future of work is social (on Slideshare)
- Using the crowd, to create content, to create a 'service'. Waze and passively capturing GPS to model and share traffic status (http://bit.ly/eqTpXX at curiositycounts.com) RT chrisjhorn
- Are location check-in services a fading fad? (www.readwriteweb.com/)
- Fractures (or Forks) appear in Twitter's micro-blogging market? (edition.cnn.com/)
The Business Value of Social Media @ Social Media & Community 2.0 Strategies - Boston, MA April 2011
View more presentations from Jamie Pappas
ShiftHappens Various Versions
I included these for a number of reasons, they illustrate some of the changes impacting any organisation attempting to cope with the changing social/technological transformations shifting society, education, markets. These videos are also notable for having gone 'viral' April 2010 and since in various remixes.
And the remix version ala FatBoy Slim
Did You Know? from Amybeth on Vimeo.
Shift Happens 2011
