"Customer data; use it or lose it! discuss"
The motions are essentially to take positions for or against using customer data to the maximum possible, at the edge of the legal limits.
Goal
To review the status of data protection in Ireland, the rights of individuals and obligations of organisations. What are the implications for using and acquiring customer data, for direct marketing, data accuracy, faults, selling on, etc. The Office of the Data Protection Commissioner provides the following characterisation; customer rights, organisation's obligations. Is it possible to also characterise data management in terms of an organisation's rights and a customer's obligations?
Instructions
Two groups (red-against, blue-for) will present an analysis and then debate the merits of their different positions, involving the whole class in the closing stages.
The readings given for initial investigation are listed below. We strongly encourage the use of additional secondary sources and providing examples as evidence supporting arguments.
Readings
- Ireland's Office of the Data Protection Commissioner (http://www.dataprotection.ie/)
- Davenport, T. H., Harris, J. G., Jones, G. L., Lemon, K. N., Norton, D. & Mccallister, M. B. (2007) The Dark Side of Customer Analytics. Harvard Business Review, 1-9.
- Clarke, R. A. (1999) Internet privacy concerns confirm the case for intervention. Communications of the ACM, 42, 60-67.
