The point with fail early and fail often is that it is a total radical upending of the way we generally think about working on projects, particularly projects where the goal we want to achieve has never been done (at least not in our knowledge).
Asa Raskin illustrates this idea with a story about Paul MacCready (designer of the Gossamer Condor) who put it this way “The problem is we don’t understand the problem.” In which case the best strategy is to learn quickly, to discover what the problem is. Often the goal itself seems to suggest solutions, perhaps obvious, but that these may be diversions to a more creative and ultimately successful resolution.
http://www.azarask.in/blog/post/the-wrong-problem/
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